Data from the "South Africa Mobile Market" statistical handbook shows that there will be close to 30 million South African mobile phone owners by 2007, more than in the Canadian and Australian markets combined and close behind the mobile market in Spain. However, the boom will slow rapidly with new subscriber numbers falling by 78% as some age groups in the 20-40 demographic approach 100% penetration.

14.5 Million Users 55% Market Share

8.9 Million Users 35% Market Share

2.7 Million Users 10% Market Share

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