The year 2005 has been a period of further growth in the Australian market, with Premium messaging looking set to strengthen its position still further as Pre-paid users (who make up about 55% of the market) are unable to use Premium Voice/IVR services. Around 75% of new subscribers opted for a pre-paid SIM card, which may be due to the fact that these are available without any credit check.

8.55 Million Users 44.10% Market Share

6.28 Million Users 32.40% Market Share

3.29 Million Users 17.00% Market Share

1.25 Million Users 6.5% Market Share

0.6 Million Users 3.00% Market Share

$0.55
$1.00
$2.00
$2.50
$3.00
$3.50
$3.95
$4.00
$4.50
$5.00
$5.50
$6.60

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